“Before 2010, these apples were hardly marketable due to various reasons,” Keulen said. Apple farmers were not organized, and they received the very low price of Rs. 10 per kg before. In 2009, three apple cooperatives united and bargained for better prices. All these efforts have increased price from Rs. 10 to Rs. 30 per kg. Lack of transportation and marketing is the main reason why apple growers in Jumla have not been able to benefit as much as they could.
