“NATURALLY NEPAL, Once is not enough” is the tourism brand of Nepal.”Naturally Nepal” is a simple expression that repackages the Nepal brand in a positive light. “Once is not Enough” not only accurately captures the tourist’s emotions at the airport’s departure gate but also serves as a decision tool that enables the Nepali tourism industry individually and collectively to focus both on consumer retention and acquisition.
Nepal is located in South Asia between China in the north and India in the south, east and west. While the total land area is 147,181 sq. km including water area of the country that is 3,830 sq. km. The geographical coordinates are 28°00′N 84°00′E. Nepal falls in the temperate zone north of the Tropic of Cancer.Nepal’s ecological zones run east to west about 800 km along its Himalayan axis, 150 to 250 km north to south, and is vertically intersected by the river systems. The country can be divided into three main geographical regions: Himalayan region, mid hill region and Terai region. The highest point in the country is Mt. Everest (8,848 m) while the lowest point is in the Terai plains of Kechana Kalan in Jhapa (60 m).The population of Nepal was recorded to be about 26.62 million according to a recent survey done by the Central Bureau of Statistics, Nepal. The population comprises of about a 101 ethnic groups speaking over 92 languages. The distinction in caste and ethnicity is understood more easily with a view of customary layout of the population.Though, there exist numerous dialects, the language of unification is the national language, Nepali. Nepali is the official language of the state, spoken and understood by majority of the population. Multiple ethnic groups have their own mother tongues. English is spoken by many in Government and business offices. It is the mode of education in most private schools of Kathmandu and some other cities.
